You can think of the process like Multi-Factor Authentication (MFA)
for your Sock it to Sarcoma brand. Each customer interaction receives a unique one-time secret code where the customer can verify your brand.
The Guard Point process is quite simple. We verify a business by challenging their ownership of publicly advertised contact details (e.g. their business card). We then allow a business to register an engagement with a customer where we notify the customer via the Guard Point mobile app, provide the verified business details and a one-time-password for the interaction.
Both parties (business & customer) are provided the one-time-password. This allows the customer to challenge the person claiming to work for your brand
by requesting the one-time-password as proof.
We essentially create a shared secret between the business entity and the customer, allowing the customer to verify the business employee actually works with the business entity.
What this means is, when Sock it to Sarcoma contacts a customer, the customer will ask Sock it to Sarcoma to provide their "Guard Point Security Code"
as verification of the Sock it to Sarcoma brand. (Remember, its not the business asking the customer for it!!)