How EMPOWER 365 can protect their brand while also improving their customer trust.

Business Registration Status
Brand MFA
ABN: 17635770937 (Registered)

EMPOWER 365 with Brand MFA (Multi-Factor Authentication) - Cool!

Imagine your customers having the ability to verify your brand in real-time to detect scammers masquerading as your brand! Not only will it help protect your customers identity, its going to protect your brand from the negativity that surrounds consumer targeted cybercrime.

EMPOWER 365 - I bet you haven't seen a service that help protect your customers and your brand like this!

Actual Brand Protection   |   Not Insurance!

We provide a product/service that actually protects your brand. Gaurd Point provide your customers with the ability to verify the EMPOWER 365 brand, which means they can identify scammers masquerading as your brand. Amazing!

The EMPOWER 365 brand possibly vulnerable to masquerading attacks

The concept of masquerading as a business brand in order to defraud an individual is so common these days. This type of cyber attack is categorized as Social Engineering which is essentially the art of tricking someone. In a Social Engineering attack where a business brand is used, both the business and the victim are impacted from brand reputation to financial impacts possibly on the business and the customer. 

How do you think you would identify if someone was using the EMPOWER 365 brand? Have you thought about the risks of a cyber related incident using your brand? How would you respond to a reporter knocking on your door requesting you for comment?

Almost all businesses have no way of identifying a masquerading brand attack. Their customers also have no way to identify and verify the business brand. This opens up risks for cyber related attacks against EMPOWER 365 and other businesses.  

Guard Point has been specifically developed to assist customers identify and verify brands such as EMPOWER 365. This means that if someone was to pretend to be EMPOWER 365, your customers would be able to identify the masquerading attack, protecting their personal information while also protecting your brand from the fall out of customer identity theft relating to your brand.

Protecting the EMPOWER 365 brand is a relatively simple process change and low cost. Learn more about how we can help you securely connect with your customers, build customer trust and protect your EMPOWER 365 brand.

Your customers would use our mobile app to verify your brand!
Using Guard Point your business will be able to:
  • Provide advanced notification to your customer.
  • Provide your verified business contact information.
  • Allow your customers to verify your brand in real-time.
We offer this free service for consumers in order for us to achieve our vision of a world without consumer-targeted cybercrime!
How much is your brand worth?

Protecting your Supply Chain from Cyber Attacks

Protecting your supply chain from cyber attacks is becoming more important everyday. Almost all businesses have some form of supply chain which includes financial transactions for goods or services. This type of risk is typically overlooked, especially from a cyber security perspective. The change of financial billing details is one of the most common supply chain attacks with the root cause of the issue often being as simple of not verifying the requestor. This type of failure is almost always human error.

EMPOWER 365 along with your supply chain can utilise Guard Point to ensure that all financial changes have an appropriate verification of the identities involved. This can help protect both your business and your supply chains business. 

Some principles highlighted by NIST include:
  • Developing defences with the view that your systems will be breached
  • Cybersecurity is a People, Process and Knowledge problem
  • There should be no gap between physical and cybersecurity
Some of the risks EMPOWER 365 should be considering but not limited to are:
  • Lack of security practices and software within the suppliers environment.
  • Poor processes to handle changes including financial and billing type details.
  • Compromised software or hardware from suppliers. 
  • Third party service providers or vendors 
A business with a resilient and responsive supply chain will have a significant competitive advantage over other businesses. This is where Guard Point can help EMPOWER 365 and your suppliers secure interactions between your business brands.

Book a Meeting

Send us a message to book a meeting. We can give you a run down of the Guard Point service and see how it aligns with EMPOWER 365 business.


What is a Brand Really Worth?

Many articles describe the challenges of measuring the value of a brand. Described one way as the 'Willingness to Pay'. Let's says you've been able to measure the value of your brand - would it impact your business if you lost that? Or your brand was seen negatively by customers?

Your brand is a powerful asset for your business however it can be destroyed quite quickly in the eyes of the customer - and often hard to recover. Interestingly it doesn't need to be a fault of your brand to have an impact. A good example of this is Social Engineering scams where your brand name is used to commit fraud or identity theft from one of your customers. 

Unfortunately, the customer experience and losses is related to your brand while it was in fact nothing to do with your business or brand.

There are companies that will allow you to insure against your brand however its not always easy to understand what the real business brand losses are. As this point, your brand has been impacted and your are trying to recover.

A better strategy would be to proactively protect your brand by securing your customer interactions. You may think you have seen/read all about this, however I can assure you have not seen a product/ service in market that provides brand protection like Guard Point.


Protect Your Business Staff!

EMPOWER 365 should consider provide staff with certainty when it comes to interacting with internal and external/outsource teams. The weak link in your enterprise security might lie with suppliers and partners. To start with, EMPOWER 365 can provide staff with educational training however its not enough to protect your business from more sophisticated attacks on your staff. The key to protection here is providing staff members with the tools and processes to confidently identify the legitimacy of an interaction. This is where Guard Point comes in.
IT Support Protection
EMPOWER 365 staff need to be able to verify internal and external IT Support. Compromised internal users can lead to serious security impacts to your business. Provide your staff with the tools they need to help protect themselves and business assets.

False Billing
False Billing impacts many businesses and if often identified too late. When receiving an invoice, ensure your can verify the authenticity of the request. Guard Point allows you to verify the identity to give you confidence to make an informed decision.EMPOWER 365 can request business partners to verify themselves and their invoices using Guard Point.

Are your staff at risk?

How EMPOWER 365 can use Guard Point to protect their brand

The concept of a customer verifying a business or brand is very unfamiliar for most. A typical business engagement starts with a customer verification request in order for the interaction to continue. This unfortunately leaves the customer exposed, providing their personal information to a stranger or a potential scammer.

Have you every experienced customers wanting to confirm that you actually work for EMPOWER 365? Have they been a bit uneasy providing information as you've requested? How do you give your EMPOWER 365 customers confidence you actually work there? It's likely that you've never thought of this in the concept of your business however you've likely experienced this numerous times with business entities calling you - and you not knowing if its really them.

In a world of heightened cybercrime, Guard Point was developed with a focus on the consumer, their privacy and security. This means, we provide the customer with the power to make informed decisions about their interactions with businesses in an effort to stop consumer-targeted cybercrime.

As simple as EMPOWER 365 registering a customer interaction with Guard Point, both EMPOWER 365 and your customer will receive a one-time shared secret that can be used to verify your EMPOWER 365 brand. 

This means that if someone was to pretend to be EMPOWER 365, your customers would not receive the secret code and therefore know its illegitimate. It's really that simple!


Social Engineering Protection

Social Engineering is the art of manipulating people so they give up confidential information. Confidential information may include your passwords, personal, sensitive, political information to name a few. Cyber criminals use a number of techniques and strategies to effectively gather this information from people and businesses. Globally businesses invest in staff education as the primary form of defence, while the everyday people don’t have the luxury of training, technology, tools or processes.

Simply masquerading as another individual or business entity, an attacker can confidently steal any information they wish. For most Social Engineering attacks, simply being able to verify the identity of an individual or business entity is enough to prevent the attack from being successful.

Guard Point provides the platform for both the everyday person and businesses globally to verify their interactions. Whether it's a customer verifying a business or a business verifying business entities in their supply chain, simply knowing exactly who you are dealing with will limit the impacts of Social Engineering attacks.

If you place yourself in the customers shoes, when another brand contacts you, do you find yourself wondering if its really them? How would you verify them?


How it works

You can think of the process like Multi-Factor Authentication (MFA) for your EMPOWER 365 brand. Each customer interaction receives a unique one-time secret code where the customer can verify your brand.

The Guard Point process is quite simple. We verify a business by challenging their ownership of publicly advertised contact details (e.g. their business card). We then allow a business to register an engagement with a customer where we notify the customer via the Guard Point mobile app, provide the verified business details and a one-time-password for the interaction.

Both parties (business & customer) are provided the one-time-password. This allows the customer to challenge the person claiming to work for your brand by requesting the one-time-password as proof.

We essentially create a shared secret between the business entity and the customer, allowing the customer to verify the business employee actually works with the business entity.

What this means is, when EMPOWER 365 contacts a customer, the customer will ask EMPOWER 365 to provide their "Guard Point Security Code" as verification of the EMPOWER 365 brand. (Remember, its not the business asking the customer for it!!)


The Business Process that Endangers your Brand

It's quite common for business processes to require the authentication and verification of a customer before proceeding with a transaction. It's likely that EMPOWER 365 requests their customers to provide some personal information to prove their identity when interacting. Often more evident in interactions made over the phone.

Any business process authenticating a customer by asking them to share some personal information is putting the customer at risk of cyber related crimes!

From the perspective of the customer, they have an unknown person claiming they work for a EMPOWER 365 brand who is asking for their personal information to proceed with the conversation.

From the perspective of the EMPOWER 365 business, your process dictates that the customer is required to be authenticated to ensure personal information is not shared with the incorrect individual.

From the perspective of a scammer, this business process aids the collection of personal information from the customer. Simply contacting a EMPOWER 365 customer and stating that the customer needs to provide some personal information in order to proceed with the conversation. Whether the customer figures this out or not, their information has been stolen. Unfortunately, your brand has been associated with this poor customer experience. 

EMPOWER 365 and other businesses need to change their customer authentication processes to ensure they do not put their customers personal information or identity at risk. 

EMPOWER 365 can use Guard Point to reduce the cyber attack risks on their customers.


Changes EMPOWER 365 can make for their Customers

To put it simply, EMPOWER 365 should ensure that they provide their customers with a way to verify their brand during interactions. This can be achieved by using Guard Point as an independent party to provide brand verification for your customer. 

This includes a new way of interacting with your customers which includes an update to your typical outbound customer engagement process. 

Current Customer Engagement Process
  • EMPOWER 365 contacts customer
  • EMPOWER 365 requests customer for personal information for verification
  • EMPOWER 365 provide account information to customer
New Customer Engagement Process
  • EMPOWER 365 contacts customer
  • Customer requests EMPOWER 365 to verify themselves
  • EMPOWER 365 requests customer for personal information for verification
  • EMPOWER 365 provide account information to customer
Simply adding in this new step protects the customer from providing personal information to a stranger without some sort of verification of who they are communicating with.

Guard Point was developed to solve this problem by providing the customer with the tools to verify businesses during an interaction. You can learn more at


EMPOWER 365 could earn their customer's trust by using Guard Point

How are you demonstrating to your customers that you value them, their personal information and identity? Today you would describe this as ensuring your technical systems and processes are secure to ensure only authorised business users can see their data. While this is great, and every business including EMPOWER 365 should be doing this, its unfortunately not visible to the customer. While its critically important, your customer is not seeing the value. 

Using the Guard Point service, your brand is kept front of mind in your customer's eyes as a brand that actively protects their customer's personal information inside and outside the organisation. 

EMPOWER 365 receives additional capabilities while using Guard Point that can help the engagement rate with customers. This includes a verified EMPOWER 365 business contact information being provided to a customer in advance of the interaction. The one-time secret code to allow the customer to verify your EMPOWER 365 brand and the ability for real-time feedback from the customer if they are ready for the interaction.


EMPOWER 365 isn't too big to be scammed

We believe that everyone in our community should have protection against consumer-target cybercrime.

Having identified that our community is most vulnerable to Social Engineering attacks(the art of exploiting human psychology), we've developed the tools and processes to help the everyday person and our most vulnerable in our community stay safe when interacting with businesses.

We believe there is a real need for more investment into cyber protection services for the community. You need someone on your team, someone with your best interests at heart, someone to give you the tools and processes to protect your identity and personal information. We would like to believe that we can be your trusted team member.


A world without consumer-targeted cybercrime

We believe that everyone in our community should have protection against consumer-target cybercrime.

Having identified that our community is most vulnerable to Social Engineering attacks (the art of exploiting human psychology), we've developed the tools and processes to help the everyday person and our most vulnerable in our community stay safe when interacting with businesses.

We believe there is a real need for more investment into cyber protection services for the community. You need someone on your team, someone with your best interests at heart, someone to give you the tools and processes to protect your identity and personal information. We would like to believe that we can be your trusted team member.


How does Guard Point protect customers?

There are many cybercrime activities and techniques; we are going to focus on these two techniques, Social Engineering and Phishing and describe how Guard Point helps protect you. These two techniques attempt to steal your personal information by masquerading as someone you know or as a business you may recognise. The attacks are usually quite successful given that you, as a consumer, often do not have the tools or processes to verify a person or business.

If you had the ability to verify the people/businesses you interact with, the chances of you being impacted by these cybercrime activities reduce significantly.

This is where Guard Point positions itself as a business-identity-authority acting as a gateway for communications from a business to consumers. This allows Guard Point to verify a business before providing you with their verified information and security-codes to verify the business when they contact you. This verified information and security-codes are all available in the Guard Point mobile app.

A single mobile app where you can verify the legitimacy of a business before interacting with them; we call this the Universal Business Authenticator.

It’s important to note, if a business chooses not to use Guard Point to register an interaction with you, we are unable to provide any verification. We urge you not to answer or interact.

With a business using Guard Point, you will receive a notification on the Guard Point mobile app, detailed verified information about the business as well as a one-time security-code that you can use to verify them.

Both you and the business receive the one-time security-code; You should ask the person interacting with you to advise of the Guard Point Security Code. If they are able to provide the security code, you can then be reasonably sure that the person you are interacting with is with the business in the verified business details. Having said that, you should always be careful of sharing personal information. As a consumer, you should never share your security-codes.


Getting Started as a Business?

For EMPOWER 365 its as simple as signing up as a user account via our Guard Point website. Once registered, you can create your business within our portal and select a subscription service.

Verifying your business identities, you can start using the Guard Point service to connect with customers. Please note, your customers will need to be advised of the Guard Point service if they aren't already on the platform. Within our portal you can setup a customised link for your customers to setup a free Guard Point account.

We recommend placing the link on your contact forms for easy customer access and to demonstrate you value your customers security.

Getting Started as a User?

Getting started is as easy as downloading our mobile app on either the Apple App Store or Google Play Store. Setup a new account within the app along with your identities such as email address and mobile phone number.

Once setup, you can view a demonstration of how Guard Point works.

Please note, you will only receive notifications for businesses that are using Guard Point. If you do not receive a notification when a business is requesting your personal information, you should hang up immediately.

GuardPoint mobile app on Google Play Store
GuardPoint mobile app on Apple App Store

Contact Us

We would love to hear from EMPOWER 365 and see how we can work together in protecting your brand and your customers from consumer targeted cybercrime.